Transform your leadership headwinds into tailwinds

A journey towards greater clarity, fulfillment, and impact

Hello! I’m Max Cohen.

I founded Crosswind Leadership for individuals seeking to progress in their leadership and looking for support for how to do so in an authentic way.

My core aim is to collaboratively cultivate a thoughtful space for you to explore the tensions, pressures, and crosswinds that risk pushing you away from your true leadership identity. This thoughtful space becomes an invitation to ground yourself in the beliefs, values, and aspirations that make you unique as a professional and human being.

Together we can pilot and solidify the behaviors and habits of mind that best serve you and those you aim to influence.

What Leadership Coaching Could Do For You

Expand Your Capabilities

What got you here might not get you there.

What if we tapped into your unique strengths in a creative way?

Adapt To A New Reality

Everyone wants to grow, but most of us find change challenging.

Perhaps there is a path that is both responsive to the new reality, but also honors your past?

Cultivate Greater Fulfillment

We shape our environments and then our environments shape us.

How can we curate your relationships, tasks, and workplace to maximize a sense of connection, freedom, purpose, growth, and joy?

Excavate Inner Clarity

We are what we repeatedly do. Excellence is not an act, but a habit.

What are your mental and behavioral loops? To what extent are they serving you versus just themselves?

What Clients Say

“Max’s insight, candor, and strategic guidance helped me gain clarity on my own leadership capabilities and allowed me to lead with greater purpose and impact. He was not one to offer cookie-cutter advice - instead, he tailored every session to the unique challenges I was facing and the goals I had for my leadership journey. I’ve grown tremendously in how I manage complex situations, motivate others, and show up as an individual as well as a leader. I now make decisions with more conviction, communicate more effectively, and inspire stronger results from my team.”

— Sidra, Head of Corporate Human Resources

“One of the most positive aspects of Max’s approach is how attuned he is to both emotional nuance and strategic clarity—he consistently picked up on what was said and unsaid, and his questions helped me reflect more deeply on my mindset, behavior, and intentions. He has a gift for naming patterns in a constructive, nonjudgmental way; for example, his insight about “emotional instigation”—encouraging me to take the lead more assertively—has been especially impactful. I always left our sessions feeling more grounded, focused, and energized.”

— Brian, Entrepreneur

“Max has a remarkable ability to listen deeply and reflect back insights across sessions, helping me connect the dots and see a clear through-line in my leadership journey. His thoughtful guidance brought clarity and focus to each conversation, and I gained a deeper understanding of how others view me compared to how I see myself. Max created a safe, productive space to reflect on interactions with colleagues or key decisions I've made and map out strategies to strengthen my leadership. I highly recommend!”

— Eunice, SVP of Data and Innovation

I’ve supported leaders at